Yoatzi Castro

Yoatzi Castro was born in Watsonville, California, on November 4, 1995. Her ethnicity is Mexican-American. She was raised with two siblings, Louie Castro and Andrea Castro, both working in creative fields. 

Family Life and Parenting 

She has three kids: a son, Travis, with her ex-boyfriend Jessie Andrade; a daughter, Ella, with her current boyfriend Alex Jaras; and a son, Bartholomew, born in 2025. 

Parenting and motherhood are prominent themes in her content. 

Social Media Career and Content 

Yoatzi created her YouTube channel in January 2012 for vlogging about lifestyle, beauty tutorials, makeup, challenges, and things related to family, including motherhood. She would later become a big influencer, commanding the attention of over 700,000 subscribers on YouTube and over 800,000 on Instagram. Being bilingual, she creates content on everything from glam makeup to everyday life in ways that resonate deeply with multicultural and Latina audiences. 

Influencer Collaborations and Brand Partnerships 

She has served as the brand ambassador for major brands like Rihanna's Savage X Fenty and worked with companies such as Disney and O'Reilly Auto Parts. Her collaborations highlight her authenticity, being family-oriented, and her cultural roots.​ 

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Personal and Cultural Identity 

She often shares candid stories about her Mexican heritage and the difficulties of being a Latina mom in the US, including emotional reflections on cultural identity and immigration fears. 

Her content balances beauty, lifestyle, and cultural pride, making her voice distinct in the digital creator space.  

Siblings and Family Dynamics 

Her siblings, Louie and Andrea Castro, also sometimes create content with her online, helping to further her brand with videos and experiences that include her family. Louie is also a popular YouTuber, while Andrea is known for her art.  

Popular Content and Style 

Some of her most popular videos include "Letting The Person In Front Of Us Decide What We Eat For 24 Hours," "Buying Each Other Everything We Touch Blindfolded Challenge," and "Truth or Dare With the Castro Sisters." 

Her style blends glam makeup tutorials with relatable lifestyle vlogs.  

Presence in Social Networks  

She actively posts on TikTok, YouTube, and Instagram, sharing not only beauty and lifestyle content but also personal and emotional reflections; she built a community of more than 2.7 million combined followers.

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