Kay Poyer

Kay Poyer is a 25-year-old American social media content creator and influencer, best known on TikTok as @ladymisskay_. With brutally honest, humorous, and piercingly clever videos, Kay has carved out a unique niche as a digital-age agony aunt. Her content ranges from fashion and makeup to brutally honest confidante-type advice that resonates particularly with young women. 

She gained fame with viral videos like the "Food Bank Lady," a stream-of-consciousness video about eating healthily while taking hormones, and also served as a PSA for eating disorders. Kay's authenticity and humor have made her a social media sensation with over 850,000 TikTok followers and a listing among the most influential creatives of 2025.

Personal Background and Identity

Kay is an openly trans female living in Dallas, Texas, and openly talks about being a trans person and HIV-positive. She was brought up in a privileged lifestyle, but went through a life-changing experience when she became financially independent and came back to Dallas following conflicts with her family. 

This independence allowed Kay the freedom to start posting on social media, something she had not been able to do when she grew up. Her theatrical and comedic background informs her content since she initially developed her sense of humor as a survival strategy through difficult personal experiences.

Social Media and Content Creation

TikTok account @ladymisskay_ is where Kay Poyer uploads unapologetic vlogs of her lifestyle, fashion, beauty tips, and brutally honest truths delivered in a close, candid voice. She created hit content series such as "Ethical Hating" and uses humor to attract her predominantly young women audience. 

Her videos are akin to internet conversations that blend withering sarcasm with real advice, and hence, her content is entertaining and impactful. A great example is her hit "Food Bank Lady" video, which gained much publicity for its raw, dizzying but actually helpful message about what to eat and how to be healthy while on hormones.

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Creative Work Outside TikTok

Outside of TikTok, Kay co-hosts a podcast called "Meat Bus" with a friend, where they have longer discussions and invite underground artists. She has a personal Substack newsletter that she refers to as a "public diary." 

Although she currently works in retail, Kay intends to continue bigger creative projects in comedy, writing, performing, and more. Her dream is to act in campy, over-the-top horror films, considering fame a gateway to creative opportunities rather than a final goal.

Cultural Impact and Recognition

Kay has been recognized as a Rolling Stone 25 Most Influential Creators of 2025. She has also created terminologies like "T girl wisdom" and "ethical hating" and has emerged as a generation-defining voice to speak on issues of identity, mental health, and social justice. 

She is no longer confined to online activism because she impacts cultural dialogue on issues of queerness, trans visibility, and self-acceptance through radical honesty and humor.

Activism and Advocacy

While she is not an activist in the classical sense, Kay addresses issues of transgender identity, queer issues, and mental health activism through personal narrative. 

She has been involved with reproductive justice organizations like Free & Just and contributes to broader discourses surrounding gender and social norms. Kay's frank and candid narratives bring empathy and visibility to marginalized communities.

Personal Philosophy and Style

Kay's style blends brutal truth, biting humor, and a theatrical touch in a way that's all her own. She seeks to offer advice that is as straightforward as an older sister's tough love yet as quirky as the advice of a sage, somewhat "crazy old woman." 

Her online presence is characterized by clever one-liners and down-to-earth, sincere advice, which in aggregate push against societal norms while establishing a trusting, genuine connection with her readership.

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